According to nationwide foreign currency providers statistics the UK holidaymakers are avoiding long haul destinations in favour of short haul, cost effective holidays in Eastern Europe.
The statistics comparing currency exchanges based on 500,000 Eurochange customers between 2011 and 2012 show that travel to Eastern Europe experienced huge increase which caused a fall in demand for countries outside of Eurozone.
The highest growth in tourism occurred in countries such as Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia. Croatia noted 77% increase while Hungary has seen 65% increase.
Personally I think that the increase of demand for those destinations were mainly influenced by much lower prices, events such as Euro 2012 in Poland and Ukraine. Medical market is also a hugely growing sector, for example dental packages to Hungary offer very good dental service, all inclusive holiday for less than the price of dental service in UK or Ireland. Eastern Europe is also a growing market full of potential, especially for those who have enough of sun and sand holidays bringing some refreshment for tourist market.
In the times of crisis people are looking for good value for their money, flights and accommodation in Eastern Europe are much lower than in the top holiday destinations and are also close enough to take a bank holiday weekend break for a good price. Increase of the demand for Eastern Europe will affect the improvement in infrastructure, transport and services making it even more demanded market and because of that it will create many workplace for local people. Although the rising demand in Eastern European countries will have a massive impact on destinations such as Majorca, Ibiza or any other destination of which economy is based mostly on tourism. In my opinion massive sales, cutting costs, all-inclusive packages are necessary to keep those destinations floating.
“Tourism to these countries has been steadily rising over the last decade but our latest transaction figures show that Brits are placing value for money at the top of their agenda, and of course it’s a tremendous boost to Eastern Europe’s economy.”
Content provided by Damian Niebieszczanski