Fiturtech – The next travel Generation

Last week, I was visiting the International Fair of Tourism in Madrid (FITUR) and I was especially impressed by a roundtable discussion called “the next travel generation” at FITURTECH. There were representatives of NH, Axel hotels, Palladium and Google, all talking about the effects of the technology on the accommodation sector from their point of view.

Here are the main points of their conversation and the conclusions we can get from it:

  • New kind of client ⇒ search the real experience of the product

– The companies must take care of the product = more quality

⁻ The companies have to offer more experiences with more new content

⁻ There are clients that like technology and are able to try new products

  •  Before, the companies were in the hands of the Travel Agencies and the Tour Operators but nowadays the clients know much more than the professionals because they have been searching info and know opinions of other consumers.
  •  Mobile devices as sells channel: Most of the bookings done through a mobile device are searches in less than 8 km around, it means very closed reservations.
  •  Google have a privileged position because they have the info about the clients. They put in contact the clients with the business.
  •  Travel Agencies: Need to reinvent themselves and do not give to the clients what they already have on internet, they need to offer something else.
  •  At the question of airbnb and Hall St. can be seen as competitors? I take note of two important answers:

Answer 1: There are two different cases:

i  The competitor that takes part of your market because you are not good enough

ii The competitor that also sell the same as you “accommodation” but that you do not lose it because it’s not your target market.

Answer 2: Why the hotels cannot collaborate together with websites as airbnb or HallSt? We cannot go against the market, we have to go to the same direction.

From my point of view, the Accommodation companies have to contact with the client before they arrive and know in advance which are their preferences and the needs that they will have, it will mean a great improvement of the experience. The hotel industry have to use the new opportunities and the new trends of the market to generate better services and to allow the clients to have the best information at the best place, that means the accommodation industry have to find the way to be on the right channels giving the right messages.

Content By: Núria Gibert

Related articles:

¿Cómo convencer al turista digital?



Innovation Rules – Mobile Devices In Hotels

The Requirements…

Imagine a nice Wellness-Hotel in a nice area. The guests of this hotel want to spend some relaxed
days with SPA-Treatments as well as activities in the surrounding. Moreover they require good and
personalized service…

Now imagine an overbooked Business Hotel. The traveler is tired, the queue at the reception is long
and the customer is in a bad mood…

New Digital Possibilities…
There are various new technologies that have been developed over the last few years. They make it
possible to give to the traveler the best possible support in all phases, whether he is a SPA-Guest or a

Not only people can book an overnight stay in a hotel while they are on the way but also
Check-In at the hotel with the Smartphone. After the Check-In with the mobile phone it
is also possible to unlock the room with the phone. Therefore waiting in the queue at the
reception and lost room cards are part of the past.

The booked additional demands, for example drinks and so on, can be confirmed with the
Smartphone. There is no use to sign the bills any more.

Also the SPA-treatments can be booked with the Smartphone. By using this traveler always
has his holiday-schedule on his phone. If the guest has any questions he has the opportunity
to phone an employee of the SPA Department by Facetime-Calls

But also for the processes of the hotels it can be a relief to rely on mobile devices:

The room service is provided with an iPad. On this iPad appear the wishes of the guest –
allergenic pillows, special drinks, etc. – and the employees can provide the rooms with these
requirements. Moreover the information about requires the guests book while they stay in
the hotel are stored in a special category in Fidelio to be used for CRM.

If there are any defects in the rooms (broken televisions and lamps, etc.) the employee of the
housekeeping Department makes a photo and selects the appropriate category, for example
HIFI, and the responsible employee automatically gets an email with the information.

If you are interested in the use of this technology there is a “e-Day” about eMarketing and
eInnovations of the Hotel Branch in Munich on March 8th 2013.

Content provided by Eva Zotter


Portable Wi-Fi device around Europe

Have you ever gone to another country and you are a lover of being online on your cellphone or laptop always on the go uploading pictures of the greatest moments of your vacations? Well there is a new thing called TripButler it’s a little device that gives you Wi-Fi connection around Europe, you can connect 5 devices (iPhones, iPod’s, laptops, games) at the same same, and also is not expensive, so its better to pay 1 thing than 5 different phones with Trip Butler forget the roaming charges…

For a one week trip, the unit including 300 MB of data is only € 36 or about $50 US It’s a great device because you can order one before you travel and you will get the tripbutler at your hotel when you arrive the price of the delivery its 14 Euros and you have to make a deposit that is refunded if the unit is returned undamaged and its € 75 .

If you have used all available tranfer volume, you buy further MBs for € 0.05 ($ 0.067) per MB. Futher MBs need to be actively bought by you – there are no hidden costs. You can pay with PayPal or Credit Card.

Also with the TripButler Voice App, you can call anywhere in the world for just € 0.19 ($ 0.266) per minute ‐ even to mobile numbers!

You can use this device at this countries: Andorra, Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, French Guiana, Germany, Gibraltar, Greece, Great Britain, Greenland, Guadeloupe, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, La Reunion, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Martinique, Netherlands, Norway, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Slovenia, Spain.

Rodrigo Elizondo

Visit Norway – Gamification in tourism

Have you ever seen gamification in tourism? – On the webpage of Visit Norway it is possible to do ski jumping online and to measure with other customers. You can see it as an interactive entertainment with a positive side effect on customer loyalty. Do you think it´s working?

Game report – Holmenkollen Ski jumping
The game was developed by the agency “agens”. After choosing the language you can start. You have to wait for good wind conditions and then you can steer the take-off with the spacebar. The stance you are able to influence with the curser key. After the landing you get credits for your ski jump. Also  you are able to inform about the destination Norway because there are some links.
After two jumps the player is able to share his result on facebook and twitter and can recommend the game to his friends directly by email. It is also possible to show it in the players‘ own blog.
Often the provider creates an incentive like badges, points systems, and experience reports to
initiate customer loyalty 2.0.

Why is this a new trend?
There is a lot of space in gamification to surprise the customers. The advantage is that the customer is incorporated actively and is connected in an emotional way.
But of course a company has to think about his goals and the wishes of the target group by
developing a game to get efficient in gamification.

PhotoCity – an interactive idea for destinations?
Another idea for gamification of destinations is PhotoCity. Tourists are on a virtual treasure hunt
where flags are chased and photos taken to conquer castles and to get credits. Maybe a good
possibility to make destinations more interactive.

All in all we can state that gamification is a current theme and we will deal with it further on. That´s why we will give another article in this blog in the near future.


Content provided by Hemmi Eckardt

3D-Representations of Cities and Regions, for example in Google Earth


Category: Trends in Tourism

3D representations called “Web Mapping” are the latest trends in the media-world! Instead of GPS-based geocaching or GPS-tracks for hiking and mountain biking the web now offers new representations of objects in the third dimension. They are traded as the new form of presentation of tourist points of interest on the Internet.

Not only Google but also Microsoft works with Virtual Earth because they try to replicate cities realistically. Moreover not only companies can get use of this new tool, also tourists also have the ability to use it to recreate virtual objects (photos). Here we are once again on the Web 2.0 effect “user-generated content”.

The added value for the users and especially for Google is not hard to guess:

“Our main goal is to create the ultimate virtual world. People should get the opportunity to make virtual tours through cities”, said Keuchel, a Google Spokesman.
Google, business-focused as ever, wants to combine this new option with a local search function that shows, for example, all different restaurants in the street.


Content provided by Eva Zotter

Apps for cars


Who doesn´t know the problem: you are alone driving by car and you need for example an accommodation for the night or some information about the next camping site. Of course you are not going to use the cell phone while driving the car to avoid an accident.

Today I would like to tell you about a new trend.

Software developer are now allowed to design apps for automobile manufacturer, which could be integrated in the infotainment systems of the cars. In other words: there will be a software-compatibility between the multimedia systems in the cars of Ford and GM and new developed apps that allow looking for information on the internet while driving a car.

There are two different approaches thinkable: Ford is going to use the cell phone of the car driver and the app will be installed as usual. There will be an interface to the cars´ infotainment system that the handling will be by voice command.  GM is going to prefer to install the app in the cars´ infotainment system directly. For that will be a platform established that the user will be able to download the programme straight to the infotainment system.

I think the advantage for the car driver will be that he will be able to use the mobile web not only in the office, sitting on the sofa or while waiting for the metro. In the future he will be able to use the internet while driving a car and in fact legal.
The main point and challenge for the developer from my point of view will be that the apps are designed in this way that the drivers will not get sidetracked.

In any case, with this new app there are new possibilities for the tourism industry, e.g. new possibilities for content distribution, hotel rooms and offers are bookable directly in the car, spontaneous stops, live-information about changes in the flight schedule et cetera.

What do you think about these evolutions?

Content provided by Hemmi Eckhardt

Have you ever sleep on a luxury hotel?

Have you ever sleep on a luxury hotel? I hope most of you have been, at least once, on a good hotel. Did you realize that you sleep there as you were on the heaven?

I believe that those were the kind of questions that the people from Meliá had been thinking about before launching their newest “product” on the market.

On 22nd of January they present us an online shop where all people can buy all that stuff that makes you sleep comfortable and also many bath products that you can need to make you feel like being with all the care you usually have on a five star hotel. Even if you cannot afford to lodge on one of their hotels, you can have it on your home in just one click.

  melia post

It is called Meliá Hotels Store and it is the first Spanish hotel chain that launches a shop for selling their textile products.

As authentic experts of rest and comfort, they will make us reach their mattresses (created exclusively for them by Flex, and only available for the workers of the chain before that store) also we can buy the mattress bases, pillows, duvets and quilts, bedclothes, towels, bath robes and the luxury collection of YHI Spa. All of them are products that you will only find on Meliá Hotels & Resorts, and till now, on your home.

I think that this initiative will increase the good image of the chain. It will make more people able to have their products really close, Ergo, when the potential clients decide to travel and they would not know where to lodge, the first label that would appear on our mind will be Meliá because we will have it every day on our daily life and we will associate it into something comfortable at which we are already used to, then we will fill as on our own home when traveling abroad.

To sum up, from my point of view, the concept they sell is that you can have experience of being in a hotel on your home, but at the end, it will turn into having your home in every Melià hotel you can go. And do not forget that making it online means that it will reach everybody on the world and it will keep them uploaded of the newest trends of the market!

Content provided by Núria Gibert